Lucy developed a multi-pronged approach for Organic Girl’s image content needs. Some simple content they needed to update for their website she styled and shot in her home studio. The larger portion, with original recipes and stop motion assets, she produced and directed with stylists and recipe partners.

Lucy’s versatility came in handy again with Schweid & Sons. To create an image library of stills and motion for their new line of steaks, she creative directed, planned, and executed a lifestyle location day with full crew, a day studio gif and stills, and an economical e-commerce day at her home studio.

Delish editors provided the recipes and Lucy provided the rest. She prepped, cooked, styled, and shot dozens of images solo during the initial months of the pandemic and beyond. She credits the Delish food team for helping her home studio to take off. Their trust in her and the sheer number of new recipes she had to tackle pushed her cooking abilities to new levels (deep frying! Keto baking! cocktails and birra tacos!)

Hain Group partnered with Lucy to create social content for 5 of its brands; Terra, Celestial Seasonings, Sensible Portions, Garden of Eatin’, and Yves. Each quarter she shot and delivered 72 images.

Stoli Group came to Lucy with multiple brands, each needing new visual content that would be unique. Stoli, Bayou Rum, and Kentucky Owl each needed a look and feel tailored to fit their different target consumer and branding profile. Lucy and her team had fun rising to the challenge.